Chidinma is the creator and host of But What Do I Know?, an award‑winning holistic wellbeing podcast and digital community based in Toronto. Launched in 2020, the show creates space for honest, healing‑focused conversations centred on the lived experiences of Black women and Women of Colour. Covering personal growth, wellness, and navigating relationships, the podcast has built a loyal listenership — charting consistently on Apple Podcasts in Canada and the U.S., listened to in 50+ countries, and reaching over 20,000 monthly downloads. Inspired by shows like Black Girl Bravado, Therapy for Black Girls, and She’s So Lucky, Chidinma set out to make her voice — her thoughts, experiences, and the conversations she facilitates — accessible to anyone seeking meaning and affirmation.

What is your channel called and what is it about?

My podcast is called But What Do I Know? It is an award-winning, holistic wellbeing podcast and digital community based in Toronto, Canada. It’s dedicated to facilitating honest conversations with the lived experiences of Black and Women of Colour globally and that support healing and growth. Our episodes cover a range of topics, including personal and professional development, wellness, and navigating complex relationships. The podcast has achieved notable chart rankings, such as holding strong in the top 1% podcasts globally listened to in over 50 countries, consistently on Apple Podcasts charts in Canada and the USA and receives about 20K monthly downloads.

When did you start it? What motivated you at the beginning?

I started the podcast in 2020 during the COVID 19 Pandemic and what motivated me at the time was the idea of having my voice and specifically, my thoughts, opinions and experiences, as well as facilitated conversations with guests on demand for individuals to discover, listen to and find something meaningful to take away.

Who were you inspired by? Any influences?

When I began, I was inspired by Brittany and Germani of the Black Girl Bravado Podcast, Dr. Joy Bradford of Therapy for Black Girls Podcast and Les Alfred of She’s So Lucky Podcast. These hosts were having important, bold and grounding conversations that centred Black women at a time when very few podcasts did.

How would you describe your audience?

My listeners are women who are interested in living great, whole lives and seeking conversations to either provide them with more information or affirm that they are on the right track. They are more likely to participate in a “75 soft” challenge than they are to “wake up at 5 am” to rise and grind. They are both 9-5 women and entrepreneurs who are looking to continuously develop themselves outside of just their businesses and careers. Most of all, from virtual events I’ve hosted, they are so warm, friendly and wanting to be in true community with other women as they build out their lives.

What is your creative process? Do you have people who work with you?

My process for creating an episode has evolved over the years. When I started in 2020, I was doing everything from topic ideation, guest research, episode production and post-production as well as short-form content creation. However, as the platform continues to grow, I’ve been fortunate enough to find and afford other talented creators to support me. This process is what has truly confirmed to me that podcasting, and specifically, podcasting well, is not an easy feat. Now my focus is primarily on topic ideation, guest research, episode development and interviewing.

First, I usually choose a topic based on something that I’m curious about, that is being discussed in popular culture or both. This is the easy part. The hard but fun part comes right after and involves finding the right guest to have this conversation with. Someone who doesn’t just know about the topic but is also able to have a deep, engaging discussion about it. Next is crafting a conversation outline that is fluid, guides the guest to go deeper and engages the audience. These are the things that I love and enjoy tremendously about podcasting. The ability to lead a conversation that can make someone say “yes girl I was thinking the same thing” or “I never thought about it like that” is honestly underestimated, brings about a rewarding feeling for me and is a skill I hope to continuously improve on.

How do you monetize your content? Do you also have another job?

I have been able to monetize my podcast through radio-esque programmatic ads as well as direct episode sponsorships from brands. One of my 2026 goals for the podcast is to grow the YouTube channel and become a monetized program partner. I would love to one day podcast full-time (a girl can continue to dream lol), but currently, I’m an Urban Planner and a part-time Creator.

What is your favourite piece of content you have created?

This is such a difficult question to answer because I want to do that thing Creators do where they say “I love them all. It is so hard to pick” lol, but I’ll resist it. So, I’ll say that one of my favourite episodes to produce was a conversation I had with Ericka Parker that was released in June of last year. The episode is titled “Boss Babe But Add Wellness” and can be listened to here.

I love this episode so much because it was recorded at a time when Ericka and I were going through uncertainty related to our careers, businesses and overall dreams. Regardless of this, we delivered a REAL but lively conversation explaining the ups and downs of having ambition and working towards it, building a great team and knowing when it is time to stop trailing a specific path.

What is the best part about what you do? What is the worst part?

The best part of podcasting for me is actually having the conversations with others or solo. That, to me, is the easy, most fun and rewarding part. An honorary mention is when I get feedback in the DMs about how an episode impacted an individual. The worst part of it to me is the overemphasis on video podcasts (can a girl share her voice without feeling the pressure to always show her face) and the ever-changing algorithms that make it hard to reach an audience; alas, they are beyond my control, so I’ll keep navigating the changes that come with being a Creator.

What are your future plans for your channel?

As noted previously, one of the short-to-medium term goals for the YouTube channel is to become monetized and grow to a subscriber count of 5,000. Regarding audio platforms, we have crossed the 500,000-download mark with about 100 episodes, and so it feels right to aim for 1,000,000 downloads in the medium to long term. Beyond this, I’m starting to work on establishing a community beyond the podcast of women who want to deepen their wellbeing practice, network and earnestly support other women.

Where can we follow you?

Please connect with the podcast @bwdikpodcast across social media platforms like Instagram and TikTok

Listen on Spotify and on Apple Podcasts

PAY IT FORWARD: What is another Canadian content creator that you love?

Anna Akoto (she can be reached at anna.akoto1@gmail.com)