Origin sourcing: The best bet to lift local coffee farmers


In the trade of coffee, the origin is often obscured by international brands, leaving farmers disconnected from end buyers and capturing limited value. [File, Standard]

Despite Kenya growing some of the best coffee in the world, many Kenyans do not consume the beverage. 

For many, coffee is introduced at a later stage in life. Even for producers, coffee was considered an export commodity. 

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