TikTok removed more than 580,000 videos in Kenya during the third quarter of 2025 for violating its community guidelines.

The platform’s latest Community Guidelines Enforcement Report shows 99.7% of flagged Kenyan content was detected by automated systems, with 94.6% disappearing within 24 hours of upload.

The platform also removed nearly 90,000 Kenyan live streams in real time during the same period for rule violations, part of a global crackdown that saw over 204 million videos deleted.

Globally, machines flagged 99.3% of removed content before it went live, deleting 94.8% within a day.

The figures mark some of TikTok’s most aggressive enforcement efforts yet, even as removed videos represent only 0.7% of total uploads.

The report also highlights efforts to curb AI-generated misinformation. Updated guidelines now require clear labelling of synthetic or altered content and ban undisclosed deepfakes of private individuals, while restricting those of public figures in endorsement or harassment contexts.

Accounts found in breach faced mass removals, including more than 118 million fake profiles and over 22 million suspected underage users under 13.

AI systems handled 91% of detected violations, with human moderators playing a supporting role.

TikTok says the measures aim to create a safer digital environment, tackling misinformation, spam, hate speech, and harmful content amid rising scrutiny over online safety.

In Kenya, the platform is especially popular among Gen Z and Millennials, who have turned to the app for far more than entertainment.

Data from the Communications Authority of Kenya shows TikTok is now the country’s third most-used social media platform, with over 15 million adult users as of early 2025.

This surge is driven by a vibrant creator economy, with local influencers earning an estimated Sh47 million in the past year through brand collaborations and localised business partnerships.

But rapid growth has drawn intense regulatory scrutiny.

Following directives from the Communications Authority on child safety and explicit content, TikTok has stepped up local collaboration with organisations to address these concerns.