Milk processor Brookside has stepped up its partnership with hospitality outlets as it seeks to further grow its market share in the industry, considered a niche market for dairy products.
The processor is strengthening its business linkages with the hoteliers’ lobby, the Kenya Association of Hotelkeepers and Caterers (KAHC), as it moves to consolidate its market lead in the hotels, restaurants, and catering market.
Speaking at this year’s KAHC symposium in Malindi on Thursday, Brookside’s General Manager for Sales, Joseph Muguongo, said the processor is keen on growing its base in the hospitality industry, riding on its new product innovations, brand visibility, and vast national distribution footprint.
“The hotels, restaurants, and catering industry is massive, ranging from luxury hotels, restaurants, and fine dining catering outlets. We have witnessed immense benefits from interaction with the hoteliers’ lobby as it allows us to secure a high-volume, premium market for our dairy products,” Mr Muguongo said on the sidelines of the symposium at Diamonds Hotel, Malindi.
He said Brookside is leveraging the goodwill as an opportunity to further grow its market share with products that answer to the demands of our consumers who patronize hospitality facilities across the country.
Mr Muguongo said Brookside takes cognisance of KAHC’s role as the premier organization that brings together key players in the hospitality industry in growing the country’s tourism sector, which, in turn, contributes to the growth of the national gross domestic product.
“We have up-scaled our innovations by venturing into new products that continue to satisfy the various market segments by meeting the diverse needs of our consumers,” Mr Muguongo noted.
He said Brookside would continue to prioritise affordability for its diverse range of products.
Mr Muguongo, who presented Brookside’s support of Sh1 million to the KAHC, called on members to continue taking advantage of the processor’s efficient national distribution network that guarantees the availability of products throughout the country and beyond the borders. The processor also donated a further Sh1 million worth of products and merchandise for use at the event.
KAHC chief executive officer Mike Macharia commended the business links between Brookside and the lobby, saying it assured members high-quality products, which he said enhanced patronage of hotels and other catering outlets.
The annual hoteliers’ symposium provides a forum for stakeholders in the hospitality industry to seek ways to market Kenya as a preferred tourist destination.
“We will continue to invest in quality products and hospitality packages to make the country a destination of choice,” Mr Macharia said.
