DENVER — MM Brands Inc., formed and funded by KEY Investment Partners, purchased BellRock Brands Inc. out of receivership for an undisclosed sum. The transaction secured all brand assets and provides working capital to refocus and revitalize the brands as the United States moves toward rescheduling cannabis under federal law.
Former Curaleaf Chief Executive Officer Joe Bayern has been named CEO for the newly formed company.
BellRock Brands’ portfolio includes both cannabis- and hemp-infused medicinal and adult-use products including Dixie Elixirs, Rebel Coast, Défoncé, Mary’s Medicinals, Mary’s Nutritionals, and Mary’s Tails (for pets). The company was placed into receivership in March 2024.
Strategically, MM Brands will operate under a brand-focused, asset-lite model. Currently, products from the acquired portfolio are available in eleven markets including California, Michigan, Missouri, and Maryland.
KEY Investment Partners is an asset manager with more than $50 million in assets under management.
