Making agriculture ‘cool’ again: How to win the youth back into big farming


Passion fruits at a farm in Molo, Nakuru County. [File, Standard]

Like the United States President Donald Trump’s overreaching campaign slogan ‘make America great again’, there is a subtle narrative that the same can be applied to Kenya’s agriculture sector, at least to make it attractive to the youth. 

The belief is that the younger generation is not attracted to the country’s economic backbone due to the old-school farming methods that are not synonymous with what the agrarian revolution was envisioned to be. 

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