Spark Financial Group is a Vaughan-based organization redefining what it means to manage money with confidence and purpose. Through its four core divisions, Spark Mortgages, Fluent Capital, Spark Insurance, and the Spark Charity Foundation, the company provides a full-circle approach to financial wellness, helping clients grow, protect, and give back.

We spoke with Michael Succurro, CEO of Spark Financial Group, to learn how his team is building an ecosystem that unites financial expertise with community impact, and why empowering people to take control of their financial future has become his life’s mission.

What is your business called and what does it do?

Our business is called Spark Financial Group, a diversified organization with four key verticals:

– Spark Mortgages – residential and commercial mortgage solutions
– Fluent Capital – private lending and investment services
– Spark Insurance – personal and commercial insurance
– Spark Charity Foundation – a registered non-profit supporting families and charitable partners through community events and fundraising

Together, we provide a full-circle financial ecosystem helping individuals, families, and businesses grow, protect, and give back.

What made you want to do this work?

I’ve always believed in creating something that not only supports people financially but also inspires confidence in their future. Spark was born from a desire to simplify the financial journey and bring everything under one roof, with integrity, innovation, and a commitment to community.

What problem did you want to solve with the business?

We saw too many people navigating fragmented systems, getting different advice from different providers. Our goal was to offer seamless, reliable solutions across lending, mortgages, insurance, and charitable giving — all guided by a unified, client-first approach.

Who are your clientele/demographics?

We work with a wide range of clients — from first-time homebuyers and growing families to business owners, real estate investors, and high-net-worth individuals. Our services are designed to adapt to every life stage and financial goal.

How does your business make money? How does it work?

Each of our verticals generates revenue through industry-standard channels, whether it’s brokerage commissions, lender fees, insurance premiums, or investment returns. What sets us apart is how we reinvest that success into building relationships, growing community impact, and driving long-term value for our clients.

Where in the city can we find your profession?

Financial services are everywhere, from downtown office towers to boutique firms in the suburbs. What makes us different is our personalized, relationship-driven model that’s grounded in local expertise but scalable to meet national demand.

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

Question: “How do you ensure your advice is truly in my best interest?”

Answer: At Spark, we take a holistic, client-first approach. Because we operate across multiple verticals, we’re not limited by one product or provider. We look at your full financial picture and craft customized strategies that align with your goals not ours.

What is the best part about what you do? What is the worst part?

The best part is seeing clients succeed buying their first home, growing a business, or creating generational wealth. And giving back through Spark Charity makes it even more meaningful.

The worst part? Knowing there are still so many people who feel overwhelmed or underserved in their financial journey and trying to reach them fast enough.

What is your favourite joke about your own profession?

Why did the mortgage broker go broke?

Because he lost interest in his job!

Where can we follow you?

Spark Charity | Spark Mortgages | Fluent Capital | Spark Insurance | Instagram | LinkedIn

PAY IT FORWARD: What is another local business that you love?

Impact Kitchen is a local business that shares our passion for wellness, community, and sustainability. Their mission to provide wholesome food and support healthy lifestyles aligns closely with our own values.